See Love Buy
Buy the stuff you see and love on TV
Zazum introduces a 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for our network partners while driving brand engagement, sales and measurable ROI for advertisers.
Product placement that makes sense. And dollars.
Zazum transforms every costume, prop and set decoration into ad space. We turn product placement into a transactional business model. Even with products that appear in backgrounds or without visible logos, our technology can bridge the gap between the brand-building awareness of product placement and the instant purchasing power of ecommerce.
Why leave money on the table?
Broadcasters leave money on the table when they ignore their audience's impulse to buy what they see their favorite characters wearing and using. Partnering with us makes that revenue stream easily accessible without disrupting the audience's viewing experience. Plus, it's revenue that's immune to the fast-forwarding and time-shifting now eroding 30-second commercial values.
Increased sales and valuable customer data for advertisers
We offer our clients the opportunity to show and sell products to an already engaged audience. And we provide valuable information on customer behavior. We can tell advertisers exactly who watched the show, which products were clicked, and how many viewers were converted to buyers, making ROI easy to measure.
HowItWorks
Everyone has experienced it. Watching your favorite character on your favorite television show when that handbag, dress, powertool appears on screen and you've just gotta have it. Then comes hours of Googling, searching the blogs, trying to identify it. And if you finally can, usually you can't buy it. We're changing all that--one television show at a time.
For Audiences
- Shop TV shows as they air
- Purchase at the moment of impulse
- No searching, no Googling
- Seamlessviewingexperience
For Content Creators
- Additional revenue stream
- Loyalty in viewing
- Social media marketing
For Advertisers
- Increased exposure and brand engagement
- Direct sales during broadcast and after
- Reliable user data
Our patent-pending mKues are the heart of our business.
SeeLoveBuy detects products appearing on a television or movie screen in real time. mKues make TV shows and other media instantly shoppable. Just like the Web.
How mKues work
mKues are audio barcodes used in broadcasts that can be read by SeeLoveBuy. While technology that relies on watermarks and fingerprinting can tell the viewer what show they're watching, mKues tell the app what's on the screen the moment it appears: like a handbag, or a dress, or a piece of furniture.
And SeeLoveBuy lets viewers buy it. Talk about instant gratification!
mKues are forever (or until you don't want them anymore)
Once embedded, mKues travel with the content from medium to medium. Theater to DVD to broadcast to digital download; live performance to CD to MP3, no matter where the content goes, the mKues go with it. Or not. They can also be easily removed by the content creator.
Who We Are
We are a team of technology and audio professionals who always wanted to shop from TV. So we set out to develop a way to make that work, easily and elegantly, from your living room couch. It wasn't easy. It's a problem that technologists and TV folk have been trying to solve for more than a decade. (They even have a pet name for the problem: Jennifer Anniston's Sweater.) But we finally cracked it, and this year you're going to start seeing more and more "Shoppable Shows."
Now that we've got it all working, we want to work with you. We'd love to hear your needs and see if we can meet them.
But most of all, we want to shop your shows. ("Gossip Girl" especially.)
Board of Directors
Marshall Phelps
Leader in Global IP Strategy & Policy
Mr. Phelps literally pioneered the field of IP management and performance, having led the IP business and related activities at IBM and Microsoft. He is a recognized expert on the management and monetization of intellectual and intangible assets. As executive adviser and board member of Article One Partners, he is actively engaged in helping businesses and governments improve patent quality and the patent system.
Deborah Moore
COO IPE Los Angeles (Film & Television)
Deborah brings more than 25 years of studio production oversight experience, including nine years at New Line Cinema Productions where she served as Executive Vice President. She has shepherded highly successful projects with massive box office grosses (The Mask, Dumb and Dumber, Teenage Mutant Ninja Turtles, Endless Summer II), and is fluent in the languages of both business and creative development.
Paul Vanden Eikhof
President Spotlight Entertainment (Integrated Advertising)
Mr. Phelps literally pioneered the field of IP management and performance, having led the IP business and related activities at IBM and Microsoft. He is a recognized expert on the management and monetization of intellectual and intangible assets. As executive adviser and board member of Article One Partners, he is actively engaged in helping businesses and governments improve patent quality and the patent system.
Job Openings
Enterprise-Mobile Developer
Contact Us
730 Bair Island Road, Ste 303Redwood City, CA 94063
Main 646-200-5107
Fax 646.514.3517
In The News
Company releases
-
Zazum™ Comes Out on OUTtv October 1st
September 13, 2011 - New YorkFOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
-
Zazum™ Wins Coveted Spot in Ad:Tech's Startup Spotlight - Competes for Innovation Award in November
August 30, 2011 - New YorkFOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
-
Zazum™ Unveils 2-Screen Shop-While-You-Watch, and Advertisers are Dying to Participate
July 26, 2011 - New YorkFOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
-
One Step Beyond Shazam—Zazum™ Improves on ACR Technology
July 12, 2011 - New YorkFOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
-
Zazum™ Raises Funds to Enable 2-Screen Shoppable TV
April 5, 2011 - New YorkFOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
Zazum in the News
-
INTERACTIVE TV NEWS ROUND-UP: SAMSUNG, TOWERCOM, SEACHANGE, ZAZUM, OUTTV
FOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
-
INTERACTIVE TV NEWS ROUND-UP: PACE, SOCIALGUIDE, MTV, SOFTEL, ZAZUM
FOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
-
INTERACTIVE TV NEWS ROUND-UP: VIRGIN MEDIA, TIVO, NESTLE, YOUTUBE, ZAZUM
FOR IMMEDIATE RELEASE
Media Contact:
Nadine Zukoski, VP Marketing & Sales
646.200.5107 | press@zazuminc.comZazum makes its broadcast television debut on Canada's hottest young network, OUTtv.
OUTtv and Zazum have teamed up to make broadcasting history with SeeLoveBuy, the revolutionary new iPhone app that makes TV instantly shoppable. When the October 1, 2011 episode of "Men's Fashion Insider" airs at 8:30pm ET/PT, it will be the first time ever that Canadian audiences can use their iPhones to shop a television show as it airs.
"We are absolutely thrilled to be the first broadcaster working with Zazum," Brad Danks, president of OUTtv said. "We were looking for a new way to integrate our advertising partners into our Men's Fashion show. Zazum's application is perfect because it is so seamless and easy to use."
Viewers who use SeeLoveBuy during a special 10-minute segment on "Men's Fashion Insider," featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens.
To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones.
"We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their e-commerce platform," Danks said.
A Nella Bella spokesperson added, "As a fashion-forward company, we are always seeking ways to reach people who care about the 'next big thing.' We think SeeLoveBuy is trending forward and we are excited to be on board!"
"Zazum is honored to be working with OUTtv and Nella Bella," said Zazum founder and CEO Susan Rits. "When you set out to change the way an industry does business, you look for partners who can match you in both their ability to envision the future and their courage to move toward it. In these two companies we have found that."
About Zazum, Inc.
NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers. zazuminc.com
About OUTtv
OUTtv is the world's first television channel focusing exclusively on television programming for the Gay and Lesbian audience. Launched in 2001, the channel now has nearly 700,000 subscribers and is available on every cable and satellite service in Canada, on mobile through our iTunes App and online at outtv.ca.
About Nella Bella
Founded in 2007, Nella Bella is a Canadian company headquartered in Toronto. Headed up by Tarek Al-Azbat, Nella Bella produces vegan handbags for the modern woman and man. Sold in more than 130 stores across Canada, Nella Bella has rapidly become a recognized brand name as their beautiful, trend-setting, high quality collections grow in popularity. nella-bella.com
Press Contact
Nadine Zukoski, VP Marketing
646.200.5107
press@zazuminc.com